Go bold in the new year and collect artwork with hints of Viva Magenta, Pantone's 2023 Color of the Year. The crimson hue is inspired by the red of cochineal, one of the strongest and brightest dyes in the world.
“We chose this color because we felt that it was an unconventional shade for an unconventional time, something that could present us with a new vision,” says Leatrice Eiseman, executive director of the Pantone Institute. "Viva Magenta communicates power—but in an assertive, not aggressive way. It’s a color that really vibrates with vim and vigor, that demonstrates a new signal of strength, which is something we all need for a more optimistic future."